You may have heard phrases like: responsive web design, mobile-friendly, device-friendly sites – they all basically mean the same thing. These are websites that scale to size and adjust functionality depending on the device they are being viewed on (phone, ipad, computer, etc.).
In the past few years responsive design has seemed to be one of those buzz words going around. As if it were the latest trend everyone was talking about and finding ways to implement it. Now, at the end of 2015, we know that it’s not a trend but the next advancement in site design and development. Basically there was about a two year window in which to get your website responsive. If you haven’t made that upgrade you’re falling behind. And you need to bring your site into the modern era as soon as possible.
Every year more and more people are using their phones and tablets to search online – and shop online. As an iPhone user myself I can say that if I go to a site that is not mobile-friendly I immediately click back and go to the next listing. I don’t have the time or patience to zoom in and try to click the tiny links that show up my phone. If that site owner wanted my business they would have a device optimized website.
Here are some interesting sites to check out with consumer and customer device statistics:
This one has their sources identified: http://resources.mobify.com/50-mobile-commerce-stats.html
Here’s another one with graphs and charts: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
And one more: https://blog.kissmetrics.com/surprising-mobile-ecommerce/
My point is that what was once leading edge site development has become the norm. If you’re starting to build your website it absolutely must have responsive design, that’s no longer optional if you want your business to be taken seriously. And if your site is out of date it’s overdue for that upgrade. So get on it.
Have you made the switch to a responsive site? Do you lookup businesses and shop on your phone or tablet? I like to hear your thoughts and opinions, which you can leave in the comments section. Cheers!